Every year, Black Friday becomes the defacto day for buying a new TV. Not that it’s not a good day for it, but Amazon’s Prime Day is probably better because in a normal year like this year it happens just a few months after brand new models come out and older models start going on sale. Just look at LG’s 65-inch CX OLED smart TV on sale for $1,849.99 at this very moment. This isn’t even a Prime Day deal. This is Amazon price-matching Costco! It’s a ridiculously low price for a TV that more regularly sells for around $2,200, and the deal is $150 better than the last one we shared on the same TV.

Best Buy’s Prime Day-competing event, the ‘Bigger Deal’ sale, also has this TV on sale. You can get it for $1,899.99 there, which is the lowest it has ever been at Best Buy. If you want an OLED TV but don’t need one as large as 65 inches, Best Buy has other ways to save! You can get the 48-inch OLED 4K TV for just $1,249.99, which is $250 off its regular price. Or go with the 55-inch C1 Series OLED TV at low of $1,599.99. That’s a $200 discount.

LG OLED65CXPUA CX Series 65-inch OLED 4K Smart TV

This screen comes with easy access to LG’s webOS smart platform, HDR support, and even Nvidia G-Sync tech for gaming. The included Magic Remote includes both voice and motion control. Its a9 Gen-3 AI processor has 4K upscaling.

$1,849.99 at Amazon $1897 at Walmart

Why would you get an OLED TV when similar TVs without OLED go for so much less? Because image quality is the most important thing to you, as it should be. If the image is bad, the TV will never be good no matter how many other features you pack in there. With an OLED panel, you get the best picture quality possible with the purest colors, the deepest blacks, and a wide color gamut. The CX Series TV supports HDR content through Dolby Vision, HDR10, and HLG. It has wide viewing angles that ensures it can be the centerpiece of your living room. Plus, the Pixel Level Dimming allows for 8.3 million individually lit pixels that guarantees detail no other TV can.

Despite all that, you also get plenty of those extra features like LG’s WebOS smart platform. Access all your favorite streaming apps quickly and easily. It even comes with the Magic Remote that lets you search for your favorite shows with your voice or even motion control. It’s like using a magic wand.

Add onto that 4K upscaling with an advanced AI processor, gaming features that include adaptive sync and high refresh rates, and plenty of connection options like four HDMI ports and three USB ports.

Looking for more ways to save as Prime Day hits tomorrow? Check out our roundup of PC parts and peripherals that we’ll keep updated as the event unfolds.